March 3, 2010

Ecommerce for Technology Vendors: Maximizing Your Online Channel


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Step 1 to Becoming More Productive at Home

To me time is the most valuable commodity we all have in life.  Some have more than others but as a whole, people aren’t all that great with it.  We create devices or tools with the original intent of shortening tasks only to have them balloon once they’re applied (smart phones come to mind).  I’m going to write up a two-part series about how to be more productive day-to-day without being too rigid or process driven.


Let’s Get Started
I’m a big fan of productivity, process and efficiency.  As a project manager, I’m lucky enough to work in a field where those skills are so obviously part of my day-to-day.  Like many people though, my body loves habits and repetition.  Over time the line starts to blur between what’s a necessary task and ones we do out of mindless repetition.  To compound the problem everyone values certain tasks differently.  If you’re a clean freak are you more likely to value vacuuming than a person who cleans once a year.  Looking for a solution?

Step 1: List out the 5 Most Unproductive Things You Do
It might be hard to admit openly but we all have open loops or inefficient tendencies.  It’s not about doing a lot more, it’s about being more efficient with your time so you’re free to do other things.  Below is a short list of some typical unproductive tasks at home which of course could be longer.  Do any of these sound familiar?

Commuting - The average commuter spends 12 full days a year in transit.  How do you compare?

Getting Ready / Winding Down from Work - How long does it take you to shower, apply make-up (for the women I assume), eat, get dressed, and check emails?  How long does it take you to unwind from work?  30 minutes?  2 hours?

Browsing the Web - It can be constructive and incredibly informative but if you’re like me you waste hours a week just surfing without purpose (one of the habits I’m trying to kick).

Social Networks - Did you know the average user spends 55 minutes a day on Facebook?  How much time do you spend using twitter after you factor in efforts required to split away from what you we’re doing before that tweet?  Keep in mind, we’re not good at multitasking.

Television - How many shows do you watch a week?  According to Nielsen the average American watches 4 hours and 49 minutes of TV a day.  This number astounds me but after factoring in morning and evening news plus a weekly show almost nightly you’re set up right for 3+ hours per day.

Housekeeping - I know you’re probably thinking that this shouldn’t be on a list of unproductive things but you likely spend hours a week cleaning, dishes, laundry and general home maintenance.  Just because a task is inherently productive doesn’t mean you’re efficiently executing.

I’ll post some potential solutions to the above issues in a follow up post but feel free to come up with your own list and see how you stack up.  Just think of what you could do with that spare time.


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February 7, 2010

Superbowl Commercials 2010 - Taco Bell and… Charles Barkely?

As a Canadian we get tortured with bad ad after bad ad.  Thanks to the internet I get a chance to take it all in.  So far not good though.

Taco Bell “It Rocks, It Rocks” (…no it doesn’t)

I’m assuming this is to pay off Charles Barkely’s gambling debts..?  What was Taco Bell thinking?  Moreover, how does this sell product?

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February 4, 2010

The Challenge of Reviewing the iPad

There seems to be two distinct groups that make reviewing any Apple product or service a nightmare.  Apple fanboys and haters.  They both suck. Fanboys love everything with a bitten apple on it while haters typically rip any launch because of pricing or lack of features.  Worse still are the ones who pretend to hate something only to turn hardcore bullish only days later (or vice versa).

The iPad is a perfect example of this.

I’ve followed people on twitter who have gone from labeling the product as an “epic fail” (comparing it to the Newton) to saying the iPad will “revolutionize the industry”.  Ok thanks, Nastrodamus but what does that mean?  In my eyes only a handful of products or services have “revolutionized” anything.  The car, television, the internet etc.  Sure, it sounds great to say that about an iPhone or an iPad but let’s get real, they are iterations in a long (yet fast) growth in technological ubiquity.

My Useless Review

I can’t speak for all consumers but I’m just not sure where I’d fit this in on my typical day.  I walk to work so I’m fine there.  I’m an iPhone guy so I still have access to much of the same tools and apps.  I have a Macbook at home so to switch to anything else would be a downgrade (and boarderline stupid).  If I read a lot of books I’d surely pass and pick up a Kindle (e-ink > screens).  If I gamed I would either keep using my iPhone so I don’t need to carry more than one device.

There are those who could immediately benefit though:

  • Doctors and practitioners
  • Those who don’t have a smartphone or laptop
  • Tradesmen or niche jobs where a full screen is ideal
  • Commuters who scan over typing (otherwise netbook)
  • Fanboys of course…

iPad vs. Kindle

I’d just like to add that this isn’t a war.  The slate industry, like all industries will become fragmented.  If you’re a big reader of books then the iPad is a drain on the eyes and battery life.  If you want a more interactive experience with the web, video or gaming then the Kindle is about as useful as a brick.

Let’s not over think it.


December 9, 2009

Top 5 Japanese Game Show Ideas

From digital toilets to robotic sex puppets, the Japanese are just plain awesome when it comes to thinking differently.  So I suppose it shouldn’t come as a surprise that they also have some odd, yet amazing game show ideas.

For those of you who loved watching MXC I bring you a few more wonderful game shows.  You can find plenty more on YouTube.

5. Human Tetris

4. Playing Soccer with Binoculars

3. Having Fun in Groups

2. Human Bowling

1. Pitfalls


November 27, 2009

Time for a Re-Brand?

Stumbling by this restaurant in Vancouver, I just had to snap a picture.  I’m not sure when the name was developed but I hope it was before two girls and a cup.

P.S. Their chocolate ice cream is delish.

Two Chefs and a Table


November 19, 2009

Microsoft Store Employees Crank Up The Douche

This reminds me of grade 6 when my choir teacher thought it would be “cool” to put a rap together in front of our parents.  I chose to be sick the day of performance.  Unfortunately I wasn’t sick for our rendition of the Rembrandts Friends Theme.  I still feel sick to this day.

Anyway, could you imagine working at Microsoft and having to choriograph this crap?  I’m still trying to figure out how the Manager bribed employees making $10/hr to line dance in a public place.

Next step, pissing themselves in the Apple store.


November 17, 2009

Turkish Ice Cream Man

This guy puts on a good, yet unsanitary, show.  I’d love to see a bank teller or garbage man do something similar.  How longer before someone shoots him?



Jesus Fish 2.0

This makes me want to buy a car.


November 10, 2009

Banned Ikea Commercial

…And I’m still trying to figure out why?


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My name is Nate Haidle and I'm an Interactive Project Manager at Creative B'stro here in Vancouver. Please feel free to contact me at any time.